An influx of new choices in the marketplace, means banks and credit unions may struggle to maintain market share for their checking accounts. One solution is to update outdated free checking accounts to a fee-based model. This strategy simultaneously increases revenue and delivers these value-added services to customers.

An influx of new choices in the marketplace, means banks and credit unions may struggle to maintain market share for their checking accounts. One solution is to update outdated free checking accounts to a fee-based model. This strategy simultaneously increases revenue and delivers these value-added services to customers. [less]